Making stuff that matters to the people that matter to you*
*aka campaigns & content made to meet your audience
Whether it’s a full campaign or a single piece of content, the job’s the same – take a brief, find the idea in it, and turn it into something people actually notice, understand, and care about.
I’m usually brought in to figure out the idea and make it good – but only if it works for the people it’s meant to reach. What they’ll notice, what they’ll care about, what might actually cut through. As a creative, the hill I'm willing to die on is that it's not about you. It's about meeting your people where they are and shaping something that feels like it adds something to their day, not just fills a space with someting pretty.
(Although I do love making things pretty…)
creative concepts
copywriting
art direction
scripting
design
