BRANDING

Crafting brands that feel like looking in the mirror

(on a really good day)

Branding isn’t about chasing trends or making things look nice. It’s about taking what makes you distinct and shaping it into something people can recognise, connect with, and trust – without losing what made it yours in the first place.

I help turn that into something clear and usable, working across strategy, voice, and visual identity to build brands that not only feel right, but are easy to apply, grow, and show up with consistently. So it’s not just a nice idea – it’s something you can (and want to) actually use.

strategy

tone of voice

messaging

creative direction

visual identity

design & illustration

CAMPAIGNS & CONTENT

Making stuff that matters to the people that matter to you

(aka audience first creative)

Whether it’s a full campaign or a single piece of content, the job’s the same – take a brief, find the idea in it, and turn it into something people actually notice, understand, and care about.

I’m usually brought in to figure out the idea and make it good – but only if it works for the people it’s meant to reach. What they’ll notice, what they’ll care about, what might actually cut through. As a creative, the hill I'm willing to die on is that it's not about you. It's about meeting your people where they are and shaping something that feels like it adds something to their day, not just fills a space with someting pretty.

(Although I do love making things pretty…)

creative concepts

copywriting

art direction

scripting

design